Bachelor of Business Administration
“Empowering tomorrow’s business leaders—today.”
Program Overview
The BBA program under NEP 2020 is a flexible, four-year (Honors/Research) undergraduate course focusing on holistic and multidisciplinary education. Bachelor's Degree after three years. The core curriculum provides a strong foundation in business management principles. designed to provide a strong foundation in business principles, leadership skills, and critical thinking abilities. This undergraduate program equips students with a comprehensive understanding of key areas such as finance, marketing, human resource management, operations, and entrepreneurship.
The first-year common experience includes a focus on foundation courses like University Core Courses (UCC), Multidisciplinary Courses (MDC) and Major and Minor courses that is a great way for students to find what is interesting for them and make an informed decision on their major area of study.
The majors in Finance, Marketing, Human Resource Management (HR), & Logistics & Supply Chain Management. Minors in AI & ML, Big Data, Data Science & Biotechnology etc.
Program Highlights
- Comprehensive curriculum covering key areas like Marketing, Finance, Human Resource Management, and Operations.
- Emphasis on practical learning through case studies, internships, projects, and industrial visits.
- Development of communication, leadership, and analytical thinking skills
- NEP 2020 allows for multidisciplinary study paths, so students can choose courses across streams and disciplines for a broader educational experience.
- Focus on ethical, value-based education and global citizenship, preparing students for both Indian and international business careers.
- A Choice Based Credit System (CBCS) enables students to earn credits through electives, skill-based courses, and core subjects every semester.
- Exposure to digital business tools and contemporary business trends
- Access to Digital Library.
- Financial Scholarship Facilities.
Specialization
Marketing
Marketing is the strategic process of understanding customer needs and delivering products or services that provide value. It involves research, branding, advertising, communication, and customer engagement.
Finance
Finance is a core discipline that focuses on managing money and maximizing value for individuals and organizations. The program equips students with skills in financial analysis, budgeting, investments, banking, taxation, financial markets, and risk management.
Human Resource Management
Human Resource Management (HRM) equips students with the knowledge and skills needed to manage people effectively in an organization. The specialization focuses on talent acquisition, training & development, employee engagement, compensation, labor laws, performance evaluation, and strategic HR planning.
Digital Marketing
Digital Marketing is a modern business strategy that uses digital channels to connect brands with customers. It combines search engine optimization (SEO), social media marketing, content creation, paid advertising, email marketing, influencer promotions, and analytics to deliver measurable results.
Program Features
Explore the key features that make our Computer Science Engineering program stand out
Industry-Relevant Curriculum
Comprehensive curriculum covering key areas like Marketing, Finance, Human Resource Management, and Operations.
Realtime Collabaration
Emphasis on practical learning through case studies, internships, projects, and industrial visits.
Expert Skils
Development of communication, leadership, and analytical thinking skills.
Internship Opportunities
Exposure to digital business tools and contemporary business trends.
Career Opportunities
Graduates can pursue careers in business development, marketing, finance, sales, human resources, and operations, or opt for advanced studies such as MBA or PGDM.
Faculty
Dr. Nityanand B Patil
Associate Professor & Head of Department
MBA, M. Phil, Ph.D.
Specialization: Finance and HRM
Ms. B. NILA
Assistant professor
MBA
Specialization: Technology management
Ms. Supritha
Assistant professor
M.Com
Specialization: Finance
Mr. Muhammad Riyas
Assistant professor
MBA
Specialization: Finance
Program Curriculum
Our comprehensive curriculum is designed to provide a strong foundation in computer science principles while keeping pace with emerging technologies
First Year Curriculum
Semester 1
- Communication Skills.(UC0201T)
- Universal Human Values and Professional Ethics(UC0202T)
- Environmental Studies and Sustainability (UC0203T)
- Critical Thinking (UC0204T)
- Brands behind Business (MD1201T)
- Fundamentals of Management(MD1202T)
- Biology for Human Welfare(MD1203T)
- Evolution of Life in Earth(MD1204T)
- Introduction to Computer Programing(MD1205P)
Semester 2
- Analytical Academic Writing (UC0203T)
- Problem Solving for Design Thinking (UC0205T)
- Indian Constitution(UC0207T)
- Health & Well Being(UC0208T)
- Principles and Practices of Management(BB100T)
- Human Behaviour & Organization(BB101T)
- Business Communication(BB102T)